THE KEY TO GROWTH AND CONVERSION ON INSTAGRAM
I get it, the algorithm is a pain in the butt.
You never know what this app wants from you.
You spend hours editing and creating content only for your reel to reach about 3 people including that girl from High school that you haven't talked to in years.
You see other people going viral and you think, why is THIS working?? Why is my hard work getting me nowhere?
I have been there. For nearly a decade in fact.
I started posting on instagram back in 2013, I had no clue what I was doing and used filters that would make your eyes bleed today.
Throughout the last decade I went through a constant, frustrating cycle:
I would see other people thrive and get great results and think 'ok this is my turn, I'm gonna work hard and get there too"
Then I would spend hours creating, editing and posting content, I used hashtags and created cute videos, I racked my brain for original content and obsessed over the platform for weeks.
At the end of those weeks I couldn't see any growth, new followers or engagement and I would inevitably give up.
Until a few weeks later where I thought : 'Surely I can crack this..." and REPEAT
UNTIL AUTUMN 2023
where I decided to dive in, invest in resources, experiment on the platform and fully commit to figuring out how to grow and create a community there.
3 months later my account leaped from 10k to 115K
It took me a while to figure out what worked end there were some humbling moments of falling flat on my face while taking the algorithm as pure feedback.
